Swiss representative of the BMW rather peculiar recommendation interpreted hoodlums, who sometimes cry out to the owners of the dirtiest cars lead vehicle in a normal form. Thus, the output turned out creative works of art that are included in the book Wash Me ( "Wash me"). Over the last work of ten artists, including Marisa Pichler, Gigi Burn, Aurèle Sack and Rémi Jaccard. Founder of the project was made by Oliver Aeschlimann, supported by BMW Switzerland Corporate Communications and a freelance photographer Nico Ammann.